Spec Work
Graphic & Apparel Design
These are some garments I designed in Adobe Illustrator. This clothing collection is intended for young girls, around 3-7 years old. During the planning stage, I had conducted some research into this particular age group and relevant pop-culture trends. This allowed me to point out which trends were effective within this age group, thus creating a marketable product.
Next, I created a mood board using images that I found to be inspiring. I established the colours I would be using in the collection and then I got to work on designing. See the full collection below.
Ontario Parks - Digital Campaign
Disclaimer: This campaign is speculative work and is not to be used commercially.This is a digital campaign I created called the “Find Your Inner Explorer” Campaign. I am an outdoorsman, so curating these pieces came very naturally to me. These images would be used as social media posts or as blog posts within the campaign. Before creating the imagery, I did some research into various stylistic details within the Ontario Parks brand. I also took an in depth look at their brand book which is available online.
The objective behind this campaign is to entice people who are novice outdoorsman, or people who have never been camping before, to “Find [Their] Inner Explorer”.
CannExpo - Advertisement Commission
This is a piece I was commissioned to create for the 2024 CannExpo event. It was designed to advertise the Cannabis Literary Showcase booth at CannExpo. The objective was to entice viewers to come pick up a book from the various authors being showcased at the event.
This poster has been featured on the CannExpo website, and the social media pages of various event managers. It has also been printed out to be used as advertisement for the event.